Oct. 18, 2015
Yes - Your small business is BIG enough to go global. Why is that?
If you have a website, you are a global company!
There are over 3 billion (and constantly growing) Internet users. A significant portion of them use the Internet to shop. As of August, 2013, about 5% of total global sales to the tune of US$1 trillion dollars. B2B (business-to-business) transactions account for 90% of e-commerce activity.
Furthermore, today’s technology allows a buyer located anywhere in the world to use a mobile phone to locate your company’s website and to make a purchase. Mobile phone use is exploding in emerging economies – also the fastest growing consumer markets for a wide variety of products and services. Over 70% of the world’s purchasing power is located outside of the United States. Not surprisingly, companies that export earn more revenue. For all these reasons, your small business is BIG enough to go global!
Some of my clients have fallen head-first into international trade as a result of an email or phone call from a prospect who learnt about their company on the Internet. Ideally, you want to be prepared even before you get that call or identify that prospect that will lead to your first international sale.
Here are some key things you need to know:
If you think that your business is ready to take the next step or to learn more about how you can use the three T’s — Trade Agreements, Trade Financing, and Technology — to take your business global, .